What pages does a law firm website actually need?

Most attorneys start planning a website by listing pages, and most of those lists are too long. A solo practice does not need twenty pages. It needs a small number of pages that each do a specific job, written well enough that a stranger decides to call you.

Here is the structure that works, and what belongs on each page.

The four pages every firm needs

1. Home

The homepage answers three questions in about five seconds: what kind of law you practice, where you practice it, and what to do next. Everything else is secondary. A visitor who cannot answer those three questions immediately will leave, and the most common mistake is opening with a paragraph about the firm's founding rather than the client's problem.

2. Practice areas

Give every significant practice area its own page. This is where clients actually decide, and it is where search engines find you. A single combined services page cannot rank for family law and criminal defense at once, and it cannot speak convincingly to either client. If you handle five things, you need five pages.

3. About and attorney bio

People hire a person, not a firm. This page needs a real photograph, your actual background, your admissions, and some sense of why you do this work. It is consistently one of the most visited pages on any law firm site, and it is usually the one written with the least care. Write it in plain language and in the first person if that suits you.

4. Contact

Phone number, email, office address, a map, hours, and a short form or a scheduler. Make every phone number tappable on mobile. Say what happens after someone reaches out and how quickly you respond. Uncertainty is what stops people from making contact.

Pages worth adding when you are ready

• Results or case studies. Powerful proof, provided you follow your jurisdiction's rules on advertising outcomes and include any required disclaimer.
• FAQ. Answers the questions clients actually ask, reduces the emails you have to write, and often surfaces in search results.
• Blog or insights. The main engine for ranking over time, but only if you publish consistently. An abandoned blog signals a coasting practice.
• Testimonials. Subject to the same care around confidentiality, consent, and disclaimers as any other client communication.
• Location pages. Genuinely useful if you serve several distinct areas. Do not create thin copies with the city name swapped.

The pages you can skip

A separate "Welcome" page. A page of stock photography. A long firm history that matters more to you than to a client. A resources page of dead links. And a fifteen item navigation menu, which is a symptom of a site that never decided what mattered.

Fewer pages, each one genuinely useful, will outperform a large site of thin ones every time.

Do not forget the quiet pages

A privacy policy, terms of use, and any disclaimer your jurisdiction requires. Nobody reads them, but their absence is noticed by the people who check, and they matter for compliance.

How to structure the navigation

Keep the main menu to five or six items. Practice areas can live in a dropdown. Every page should be reachable within two clicks from the homepage. Put your phone number and a booking link in the header where they stay visible, because the point of the whole structure is to make the next step obvious from wherever the visitor happens to land.