Advice for law firms that want a website that works.
No-fluff writing on websites, SEO, conversion, and bar-compliant marketing for solo attorneys and small firms, from an attorney who builds them.
Audit
7 signs your law firm website is quietly costing you clients
Most firms lose clients before the first call, on a homepage that loads slow, reads like every other firm, or hides the one thing a prospect came to find. Here's how to spot the leaks.
Redesign
How to redesign your law firm website without losing your Google rankings
Why redesigns lose search traffic, how to handle URLs and redirects, what content to keep, and the launch day checklist that protects what you already earned.
Pricing
How much does a law firm website cost in 2026?
Honest price ranges for DIY, freelancers, specialist studios, and agencies, what actually drives the number, and the ongoing costs nobody mentions.
Planning
What pages does a law firm website actually need?
The four pages every firm needs, what belongs on each one, what to add later, and the pages you can safely skip.
Platforms
WordPress, Squarespace, Webflow, or custom code?
An honest comparison for law firms, the real tradeoff behind each one, and why the platform matters far less than you think.
Timeline
How long does it take to build a law firm website?
Realistic timelines by scope, where projects actually lose time, and how to launch in weeks instead of months.
Copywriting
What to write on every page of your law firm website
A page by page guide to homepage, practice area, bio, and contact copy, plus the tired phrases every firm should cut.
Performance
How fast should a law firm website load in 2026?
Core Web Vitals are both a Google ranking factor and a trust signal. Here's the number to beat and how to get there.
SEO
Local SEO for attorneys: how to rank in your city
When someone searches "injury lawyer near me," you want to be the map result they tap. A practical playbook.
Conversion
Practice-area pages that actually convert
Practice-area pages are where clients decide. Most read like a brochure. Here's the structure that books calls.
Compliance
Bar advertising rules & your website: a 2026 checklist
Disclaimers, testimonials, "specialist" claims, and the fine print that keeps your marketing out of an ethics complaint.
AI & Search
AI is changing legal search: how to stay found in 2026
Clients now ask ChatGPT and Google's AI answers for a lawyer. Here's how to be the firm they surface and recommend.
Intake
From click to consultation: an intake flow that books clients
Traffic without booked calls is a leak. Design the path from first click to scheduled consultation.